Heat maps are one of the most important things that you can install on your website. Heat maps work by showing you exactly where your traffic is clicking and where they aren’t clicking on your website. While a lot of people use Google Analytics for this kind of information, only heat maps are something that can help you really understand where visitors are clicking and how they are interacting with your website. If you plan on investing any money into an SEO campaign, here are some of the reasons why heat maps are so important for the success of your website.
Reasons Why Heat Maps Are So Important:
1. Figure Out What Visitors Are Interested In.
The main benefit that you are going to get from installing a heat map on your website is to see exactly what your visitors are interested in. It will show you the highest areas of interest and an actual visual cue as to where visitors on your website spend the most time. For instance, instead of simply knowing which page they are on the most, you will be able to see exactly where they were on the page for the longest period of time. This will ultimately help you create both content and a website that will effectively speak to your audiences desires.
By installing heat maps on your website, you will be able to figure out areas where people might get confused or distracted when it comes to visiting and navigating your website. If there is no clear flow as to how a visitor navigates through your website, you know that there is something that is either distracting them or causing them some kind of confusion. By figuring this out early on, you should be able to fix it without having it negatively impact your website too much.