As consumers we see logos around us everyday, many of which instantly alert us to what company they represent because we have see them so many times. Even though we see these images on a daily basis it is rare for anyone to give them much thought of consider that they might represent something meaningful. However, logos are given a great deal of thought by marketing teams and are created to represent the image the company is wishing to share with consumers.
Toyota is a brand almost everyone is familiar with, as is their logo, but very few can tell you what it means. It turns out that the three ellipses are intended to stand in for the three hearts of the company. These are the heart of the product, the heart of the customer and the heart of technological progress.
Another logo that most consumers are familiar with is that of Mobile, the oil and gas giant. Their logo, instead of deriving meaning from an image, theirs is based on the colors used. The red of the “o” represents strength, while the blue of the other letters represent the security and faithfulness they provide their customers.
Pepsi, whose logo is recognizable around the world, has relatively recently undergone a major change, when it comes to the cost involved in the process. The logo’s appearance is actually so similar that many consumers reported not even noticing it until it was pointed out to them. However, the change was developed by top marketing designers that wrote an extensive report to explain its meaning. Short of reading 23 pages, it is said to represent globalization, theory of relativity and uses the popular art of Feng Shui.
Some logos change over time while others stay the same. Regardless of this, almost everyone meant a great deal to those that created them, even if consumers have no idea what that is.
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Heat maps are one of the most important things that you can install on your website. Heat maps work by showing you exactly where your traffic is clicking and where they aren’t clicking on your website. While a lot of people use Google Analytics for this kind of information, only heat maps are something that can help you really understand where visitors are clicking and how they are interacting with your website. If you plan on investing any money into an SEO campaign, here are some of the reasons why heat maps are so important for the success of your website.
Reasons Why Heat Maps Are So Important:
1. Figure Out What Visitors Are Interested In.
The main benefit that you are going to get from installing a heat map on your website is to see exactly what your visitors are interested in. It will show you the highest areas of interest and an actual visual cue as to where visitors on your website spend the most time. For instance, instead of simply knowing which page they are on the most, you will be able to see exactly where they were on the page for the longest period of time. This will ultimately help you create both content and a website that will effectively speak to your audiences desires.
By installing heat maps on your website, you will be able to figure out areas where people might get confused or distracted when it comes to visiting and navigating your website. If there is no clear flow as to how a visitor navigates through your website, you know that there is something that is either distracting them or causing them some kind of confusion. By figuring this out early on, you should be able to fix it without having it negatively impact your website too much.
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